If you’re new to digital marketing and want to grow your business online, there is one skill you MUST master:

Keyword Research.

Without the right keywords, even the best website, content, or SEO strategy will fail.
And if you’re trying to rank for competitive markets like Mumbai, Thane, or Navi Mumbai, keyword research becomes even more important.

Whether you run a tailoring business, café, coaching center, real estate company, salon, or any service-based business keyword research helps you understand what your customers are searching for and how you can reach them first.

This beginner-friendly guide focuses on how you can find high-intent keywords that actually convert, especially if you are searching for the best digital marketing in Mumbai to grow your brand.

📧 Email: connect@webtric.in
🌐 Website: https://webtric.in/
📞 Call: +91 9619378155

Why Keyword Research Matters in 2026

Search behaviour is evolving.
AI Overviews, voice search, mobile-first ranking, and intent-based search have changed the way customers discover businesses online.

If you want to appear on Google for searches like:

• “best tailor near me”
• “digital marketing agency in Mumbai”
• “restaurants in Navi Mumbai”
• “gym membership in Thane”
• “wedding photographer in Andheri”

…you must understand how to target keywords properly.

Keyword research helps you:

✔ Understand what customers want
✔ Create the right content for the right audience
✔ Rank faster on Google
✔ Attract high-intent buyers
✔ Increase leads, calls, and sales
✔ Reduce ad cost

The right keyword can bring 10x more customers than a random one.

What Are High-Intent Keywords?

High-intent keywords are search terms used by people who are ready to take action.

These keywords indicate that the user wants to:

✔ Buy
✔ Book
✔ Visit
✔ Hire
✔ Call
✔ Compare
✔ Sign up

Examples:

• “best digital marketing in Mumbai”
• “tailor in bandra west”
• “buy running shoes online India”
• “wedding suit tailor near me”
• “dentist in powai appointment”

These keywords convert BETTER because the user’s intent is clear.

For beginners, focusing on high-intent keywords is the fastest way to get results.

Step-By-Step Keyword Research Guide for Beginners

Here’s how to perform keyword research like a pro.

1. Understand Search Intent First

Every keyword has one of these intents:

✔ Informational Intent

User wants information.
Example: “What is digital marketing?”

✔ Commercial Intent

User is researching options.
Example: “best SEO tools 2026”

✔ Transactional Intent

User is ready to buy/act.
Example: “digital marketing agency in Mumbai pricing”

✔ Local Intent

User wants a business nearby.
Example: “best tailor near me”
This is especially important for Mumbai + Local SEO.

Focus more on high-intent (commercial + transactional + local) keywords.

2. Start With Seed Keywords

Seed keywords are basic terms related to your business.

Examples:

If you run a marketing agency:

• digital marketing
• SEO services
• PPC
• Social media marketing

If you run a tailor shop:

• bespoke suits
• tailor near me
• suit stitching

If you own a restaurant:

• restaurants near me
• dine-in Mumbai
• best pizza Thane

List 10–20 seed keywords → then expand them.

3. Use Keyword Research Tools

Beginner-friendly keyword tools:

✔ Google Keyword Planner

Shows search volume + competition.

✔ Google Autocomplete

Suggests REAL user searches.

✔ Google People Also Ask

Great for finding content ideas.

✔ Google Trends

Shows keyword popularity in cities like Mumbai, Thane, Navi Mumbai.

✔ UberSuggest

Good for beginners to find long-tail keywords.

✔ KeywordTool.io

Best for “near me” keywords.

✔ SEMrush / Ahrefs

Professional tools for deeper research.

4. Find Long-Tail Keywords (Easy to Rank)

Long-tail keywords are 3–6 word phrases with specific intent.

Examples:

❌ “digital marketing” → Too generic
✔ “best digital marketing in Mumbai for small businesses” → Easy to rank + high intent

❌ “tailor”
✔ “wedding suit tailor in Andheri West”

❌ “gym”
✔ “24/7 gym in Navi Mumbai with personal trainer”

Long-tail keywords bring:
✔ higher conversions
✔ higher intent
✔ lesser competition
✔ quicker ranking

5. Check Keyword Difficulty (KD)

Choose keywords with:

• Low KD if your website is new
• Medium KD if your website has some authority
• High KD only if you’re established or with expert SEO support

Tools like Ahrefs/SEMrush/Ubersuggest show KD scores.

For beginners:
Focus on KD < 30 for faster ranking.

6. Analyse Your Competitors

Search your target keyword and study:

• Top 10 ranking pages
• Their titles
• Their content length
• Their keywords
• FAQs they use
• Their structure

If they missed something → YOU add it.
Google ranks pages that are more complete + helpful.

7. Create Content That Satisfies Search Intent

Google only ranks content that:

✔ Solves the user’s problem
✔ Is structured well
✔ Has headings, subheadings
✔ Has helpful, expert information
✔ Uses examples + data
✔ Is easy to read

Keyword stuffing is DEAD.
2026 SEO = Helpful Content + Experience + Intent.

8. Add Keywords in the Right Places

For Rank Math 100/100 optimization, place keywords here:

✔ Title
✔ Meta description
✔ Slug
✔ First paragraph
✔ H2s
✔ Content naturally
✔ Image file names
✔ Image ALT text
✔ FAQs

SEO must look natural, not forced.

9. Use Local Keywords (Especially for Mumbai Businesses)

If your target customers are in Mumbai, include:

• “Mumbai”
• “Thane”
• “Navi Mumbai”
• “Andheri”
• “Bandra”
• “BKC”
• “Powai”

Examples:

• “best digital marketing in Mumbai for startups”
• “SEO agency in Andheri West”
• “tailor near BKC”
• “best interior designer in Navi Mumbai”

10. Build Keyword Clusters

This helps rank for hundreds of keywords at once.

Example cluster:
Topic: Digital Marketing in Mumbai
Keywords:

• best digital marketing in Mumbai
• SEO services in Mumbai
• Mumbai social media agency
• PPC ads in Mumbai
• local seo mumbai

Cluster-based content = AI + Google ranking improvement.

Bonus: High-Intent Keyword Examples You Can Use

For Digital Marketing

• best digital marketing in Mumbai
• SEO company for small businesses Mumbai
• digital marketing agency near me
• PPC experts Mumbai
• social media management Mumbai

For Local Service Businesses

• “{service} near me”
• “best {service} in {location}”
• “affordable {service} in Mumbai”

For E-Commerce

• “buy {product} online India”
• “best {product} under 2000”
• “top {product} brands 2026”

Why Webtric Is the Best Choice for Keyword Research + SEO in Mumbai

Webtric is known for delivering AI-powered keyword research + SEO execution that ranks small businesses FAST.

Why businesses trust Webtric:

✔ AI-enhanced keyword research
✔ Local SEO expertise for Mumbai, Thane, Navi Mumbai
✔ 100/100 Rank Math optimisation
✔ Content that ranks in AI Overviews (SGE)
✔ Website structure + speed optimisation
✔ Google Business Profile growth
✔ SEO for tailors, cafes, restaurants, real estate, clinics, fitness brands, and more

If your goal is to dominate online search Webtric is the best digital marketing partner in Mumbai.

📧 connect@webtric.in
🌐 https://webtric.in/
📞 919619378155

Conclusion – Keyword Research Is the Foundation of All SEO Success

If you want more:

• Traffic
• Calls
• Leads
• Sales
• Google rankings
• Brand visibility

Keyword research is where everything begins.

With the right keyword strategy, you attract high-intent customers who are ready to buy not random visitors who never convert.

Whether you’re a beginner or a business owner, mastering keyword research is the No.1 skill that will grow your business in 2026 and beyond.

If you want professional SEO + keyword research for your business, Webtric is here to help.